PurColor makes watching films feel almost like youre there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience. Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. Youll also experience more lifelike color expressions due to its sophisticated color mapping technology. 4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene. High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes. Surround yourself with sound from TV and soundbar orchestrated in harmony. Q Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.