The Quantum Dot technology, along with 100% colour volume, produces high-quality visuals with excellent color and brightness. The LED back lighting technology automatically adjusts the color tone according to the type of content, so you can experience stunning picture quality. The Quantum HDR delivers visuals with excellent detail and contrast by producing darker blacks and vibrant colors. It also adjusts its lighting according to the viewing environment. This single chip helps enhance the color and contrast of all visuals on the screen. It features a minimalistic, boundless design that gives it an elegant touch and ensures a cinematic viewing experience.