PurColor PurColor makes watching films feel almost like you are there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience. 3-Bezeless Design A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards. Clean Cable Solution Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV. PC on TV Enjoy every possibility of what you can do. Easily access your PC, Laptop, and mobile seamlessly on your TV. Q-Symphony Surround yourself with sound from TV and sound bar orchestrated in harmony.

Q Symphony uniquely allows TV and sound bar speakers to operate simultaneously for better surround effect without muting TV speakers. Crystal Processor 4K Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You will also experience more lifelike color expressions due to its sophisticated color mapping technology. HDR High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.